Missing journalism cadetships, Bob followed a career through various organisations. He always asked, “how can ‘we’ do this better?” This led him to embrace innovation and change, while a Fellow of CPAs for over thirty years. Bob asserts that human relationships must lead economic process; if we are to be better. After his work for ‘profit’, he ventured into NFP, mostly in media. He was challenged with, “how can you bring ‘good news’ to Australians through our public media?” This led to AMEP (Australian Media Engagement Project), which recently helped in launching Voice of the Cities Inc. Bob was an inaugural member of P4T Inc in 2007.